The store is in Sybrand Park and was completely revamped to meet the requirements of a classy and elegant designer dress boutique, all that was missing was the branding to go along with the stores new look and that is where I came in. I was referred to her by another satisfied client, Rene Joy and once Deidre and I sat down I knew this was going to be a success and extremely fun, because she was a client who had a clear idea of what she wanted.
It was a lot of back and forth, but slowly and surely we got to where she was happy. The result is a fabulously elegant logo that does justice to the amazing dresses produced from the boutique.
The smooth flowing line lends itself well to the lines and contours of the dress, which was something that the client insisted on having in the logo. This always poses a few problems initially but I think it all works rather well together. The rigidness of the sub heading gives the logo the strong base to structure the logo and the crown is the finishing touch of fl
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